In a crowded electronic market, how can your store stand out and convert browsing customers into buyers? For a mobile store, you may meet many problems like: static posters cannot display the dynamic functions ( such as screen refresh rate and camera effects ) ; promotional information updates behind, missing holiday sales opportunities; customers stay short time and lack interactive experience. Well a digital signage displays solve these challenges with dynamic content, real-time updates, and interactive engagement.

Why electronic stores need digital signage display?

1. Show the real performance of electronics: such as play 4K mobile phone review videos and compare competing products (such as iPhone vs Samsung screen comparison.)

Case : an electronic store use a digital screen to loop play slow-motion shooting demo, and the sales of camera accessories increased by 35%.

2. Realize real-time promotion and inventory synchronization: connect to POS system and anatomically update discounts (such as only 3 units left, 10% off for a limited time) . Tool recommendation : integrated CMS platform (such as Yo-deck or Screen-Cloud)

3. Reduce the pressure on store staff to explain and increase the interactive with customers

The self-service kiosk screen displays parameters and package rates, freeing up the store staff’s energy. At the same time, more and more interactive would lead to higher sales.

Data: 65% customers of customers trust screen information more (Source: Retail Touch Points).

4. Enhance brand awareness

With interactive digital signage, you can post dynamic LOGO +AR interaction (such as scanning the code to preview the customized color of the electronics like phone or ear pods).

Real-world Success: How Europe Electronic stores increased sales by 40% with digital displays

In 2022, one electronic store selling phones, ear pods etc. Chain store meet the problem: the visitors come to the stores decreased sharply. They placed a 55” touchscreen kiosk, display 5G testing speed real-time show, then the average dwell time increased by 25% and sales of high-end devices increased by 40%.

Picking the Perfect Digital Signage for your Electronic Store

5 Steps to Launch Your Digital Signage in 2 Weeks

1, Audit your space: measure your installation location, power / LAN connection.

2, Content Strategy: make the video / image for advertising (60% product demo + 30% promotion + 10% brand story)

3, Install & Test : professional install + brightness /touchscreen calibration.

4, Train Staff : train your staff use CMS to update promotion content.

5, Analyze & Optimize: use heat maps to analyze customer interaction area.

Digital Signage for Phone Stores: Your Questions Answered

Q 1: Can I use a regular TV instead?

A: No. TVs brightness is normally 300 nits, it is not enough, and TVs not support 24/7 hrs working, and don’t have CMS integration.

Q 2:  How often should I update content?

A: At least 1 week update the promotion, and every month update the products demo to keep fresh to visitors.