In today's world, business competition is more and more competitive, outdoor digital signage has become an important tool to attract customers, enhance brand awareness and prompt sales. However, working in direct sunlight or rainy days etc. complex weather environments, the features of outdoor digital signage meet challenges. This article will discuss in detail how to choose the most suitable outdoor digital signage for direct sunlight from the perspective of users’ needs and provide practical and effective application cases.

i.          User’s Need Analysis

For users who need to use outdoor digital signage, the primary concern is the readability and clarity of the signage under strong light. Whether it is a retail store that wants to attract the attention of passers-by, a restaurant that wants to display a menu, or a real estate company that displays housing info, only by ensuring the content is clearly visible in the sun can expected publicity affect be achieved.

Secondly, users are also concerned about the durability and stability of digital signage. The outdoor environment is complex and changeable; besides sunlight, it may also be affected by various factors like rain, wind, sand, or temperature changes. Therefore, an outdoor signage that can operate stably in various harsh environments is what users expect.

In addition, cost is also a factor that cannot be ignored. Users need to consider not only the initial cost of purchasing the sign, but also the maintenance and energy cost during its long-term use.

ii.          How to choose an outdoor digital signage costly

1)       High brightness (over 2500 nits)

Brightness is a key factor for outdoor digital signage working in direct sunlight. The brightness should be no less than 2500 nits to ensure the content would be clearly readable under strong light. The LED displays brightness can even reach 5000 nits or higher, which is suitable for large outdoor billboard or building displays.

2)     Good heat dissipation system  

In addition to high brightness, the outdoor environment temperature varies greatly, especially in the hot area, the temperature inside the sign may change rapidly. Therefore, an efficient heat dissipation system is essential. Some advanced outdoor digital signage is equipped with a built-in cooling system and heating elements, which can keep the equipment running stably under different temperature conditions and extend its service life.

3)     Sturdy shell and protection level

To resist the invasion of external factors such as rain, wind and sand, outdoor digital signage needs to have a sturdy shell and a high protection level. IP65 or higher protection level can effectively prevent moisture and dust from entering the interior of the device, ensuing its normal operation in harsh environments.

iii.          Application Scenario

ü  Retail Stores

Retail store located in busy walk street install outdoor digital signage to display new products and promotions of the season to attract more customers to the store. A high-bright outdoor digital signage or LED display can clearly display such content like pictures / text / videos via CMS system would increase brand awareness and store traffic successfully.

ü  Real Estate Industry

A real estate company set up an outdoor digital signage outside to display property sales information such as property’s floor plan, surrounding facilities and preferential policies. Hight brightness features make the content show clearly under sunshine, sturdy shell and protection level enable it to withstand all kinds of weather, ensuing long-term stable display effects.

iv.          Installation and Maintenance Recommendations.

a)     Installation location selection

When installing outdoor digital signage, choose a suitable location to maximize its visibility and effect. Avoid installing signs in places that are easily blocked or have insufficient light. At the same time, consider the audience’s sight angle to ensure that the sign can be clearly seen in different positions.

b)     Fixing method

To ensure the stability of the digital signage, a reliable fixing method should be adopted. For example, for wall mounted signs, ensure that the mounting frame is firm and corrosion-resistant; for free-standing signage, consider the weight and structural stability of the bottom to prevent them from being blown down or moved by the wind.

c)     Regular maintenance

Regular maintenance of outdoor digital signage is the key to ensuring its long-term table operating. Maintenance includes cleaning the screen surface, checking whether the cooling system is working properly, and cleaning dust and debris inside the equipment. In addition, the shell and protection level of the sin should be checked regularly to see if they are intact. If damaged, they should be repaired or replaced in time.

In short, choosing an outdoor digital signage suitable for direct unlight requires comprehensive consideration of multiple factors, including screen brightness, anti-reflective technology, cooling system, shell protection level, etc. through reasonable selection and installation, combined with regular maintenance, companies can make full use of the advantages of outdoor digital signage, stand out in the fierce market competition, and achieve the goals of brand protection and business growth.